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Music

KNOW YO ISH: Basic Biz

Tani

October 30, 20190

When you made the conscious decision to distribute your music to the world, you became a product. Knowingly or not, as an Indie Artist, you are indeed a business owner. Intimidating as that sounds, it doesn’t have to be. There are thousands upon thousands of literature and proven strategies from all types of business owners that already messed up before you so you don’t have to. You don’t have to reinvent anything. You just have to study those that came before you and apply it to your situation. It doesn’t have to be hard. It doesn’t have to be expensive. You can actually do this, YOURSELF. I made a quick list of some of the most basic business principles that you can read up on and apply today. Every Industry Has Their Own ‘Best Practices’. Don’t overcomplicate things by tr...

Music

KNOW YO ISH!!: The Roll Out

Tani

September 12, 20190

Strategy is everything in this business. We all know this. Talent doesn’t always matter. It’s important BUT we have seen a few slip through the cracks. As painful as it is to admit, the reason why some less talented artists than you are where you want to be right now is MARKETING. What is a ROLL OUT? The “Roll Out” is a fancy industry term for your plan to introduce you (the artist), your music, project, or whatever you’re working on to the world. You can write a roll out YOURSELF. Why is it important? If you don’t tell anyone that you have something coming up, how many people do you think are really checking for it? Today, we are way too busy and distracted to keep up with every artist. LITERALLY. Unless the artist puts it in our face and makes it SUPER obvious ...

Music

KNOW YO ISH!!: Your Image

Tani

September 4, 20190

As an independent artist, you are 100% responsible for your failure or your success. This incredible freedom can be exhilarating or intimidating depending on how you approach each task. One of the most important tools in your belt is your “image”.  This is the visual aspect to your artistry and then some. Technically, the total perception of your brand makes up your image. Your image may start with a simple profile picture until it graduates to your logo and spreads to literally all areas of your personal and professional life. Your image is literally based on any and every aspect of you… In addition to your music, “look”, attitude, any artwork for your singles or project, and merch. Plus what you eat, where you eat, where you’ve been, things you say or have said, what you wear, ...